Catalog Pages
Client: Bass Pro Shops
Medium: Print. Thousands and thousands of pages.
Description: My first real graphic design job was doing production work on catalogs for Bass Pro Shops. I eventually supervised the production staff, tracked pages, and became a designer, laying out pages, working on special projects and covers, and creating the occasional logo.
The work itself wasn't pretty, but I gained an eye for detail and learned how to prioritize information and squeeze elements into tight places.
I'm not a hunter or fisherman but during my time there I was well-versed in the various patterns of camouflage, brands of fishing reels, and types of fishing boats. And I even appeared in the catalog. (That's me looking stern in the image above.)
